Who is Angel Zheng?
Marketing manager sharing the actual behind-the-scenes reality of running campaigns at tech companies. Not the highlight reel. The messy spreadsheets, last-minute deadline pushes, and stakeholder management that doesn't make it to LinkedIn posts.
Started creating content around 2020 during the pandemic when marketing shifted entirely remote. Early videos documented Zoom fatigue and productivity struggles. By 2022 the channel evolved into practical workflow content for people juggling corporate jobs and side projects.
What makes Angel's content different is the corporate realism. Most productivity YouTubers are entrepreneurs or freelancers with total schedule control. She's navigating company politics, mandatory meetings, and stakeholders who change requirements mid-campaign.
As of December 2024, she's working at a mid-size SaaS company managing content marketing and demand generation. The YouTube channel runs on evenings and weekends. Maybe 60K subscribers who are mostly other corporate workers trying to stay sane.
Everything below comes from workflow videos and app setup tours shared on the channel. Fair warning: this stack is corporate-friendly. Notion and Asana dominate because those are what companies actually use, not indie maker tools.
Managing Multiple Campaigns
Marketing managers run 5-10 campaigns simultaneously. Product launches, content series, webinars, email nurture sequences, social campaigns. Keeping everything organized without dropping balls requires serious project management infrastructure.
Notion serves as the central hub for all marketing campaigns and content calendars. Database views track every piece of content from initial idea to published and promoted. One master database, multiple views filtered by campaign, channel, status, and owner.
Templates for everything. Campaign brief template with objectives, target audience, messaging, success metrics. Content planning template with SEO keywords, distribution channels, promotion schedule. Meeting notes template that links back to relevant campaigns and projects.
Team wikis document processes so knowledge doesn't disappear when someone leaves. How to brief designers, approval workflows for exec sign-off, budget request procedures. The wiki prevents asking the same questions repeatedly in Slack.
Asana handles cross-functional project management when campaigns involve multiple teams. Timelines show dependencies between marketing, design, product, and sales. Custom fields track campaign status, budget allocation, and deliverable approvals.
Board view for sprint planning. List view for detailed task breakdowns. Timeline view for executive reporting on campaign progress. The multiple perspectives prevent information silos where marketing knows one thing but design thinks something completely different.
Surviving Email Overload
Corporate email is genuinely brutal. Stakeholder threads with 15 people copied. Vendor cold pitches. Internal newsletters nobody reads. Customer inquiries forwarded from sales. Approval requests for everything. Without active management, the inbox becomes unworkable chaos.
Spark Mail tames the chaos with smart inbox sorting. Important stakeholder emails separated automatically from vendor pitches and internal announcements. The separation makes it possible to actually see urgent messages instead of them drowning in noise.
Team collaboration on shared customer inquiries. When sales forwards a question about campaign messaging, the whole marketing team can see the thread and coordinate responses without forwarding chains that get messy fast.
Scheduled sending manages expectations. Draft a response at 9pm when catching up on email but schedule it to send at 8am the next morning. Prevents training stakeholders to expect instant responses at all hours while still clearing the mental load of pending replies.
Slack handles immediate communication that's too urgent for email. Channels organized by campaign, team, and project. Custom status sets boundaries when in deep work mode so people know not to expect instant replies.
Integrations with Asana and Google Drive surface relevant updates without constant context switching. New task assigned in Asana? Slack notification with details. Document shared in Drive? Appears in the relevant project channel automatically.
Creating Campaign Assets Fast
Marketing moves fast. Campaign assets needed yesterday for a launch happening tomorrow. Waiting days for design resources creates bottlenecks that kill momentum.
Canva handles quick design work that doesn't require a dedicated designer. Social posts, presentation decks for stakeholder updates, campaign landing page graphics. The brand kit ensures everything stays on-brand even when marketing creates assets directly.
Templates speed up recurring content. Weekly metrics reports, event graphics, social media quote cards. Duplicate the template, update the content, export, done. Takes 10 minutes instead of starting from scratch every time.
Collaboration features let stakeholders comment directly on designs before they go live. Much faster than emailing screenshots back and forth. Everyone sees the same version, leaves feedback in context, designer or marketer makes updates, approved.
Grammarly proofreads everything before it ships. Email drafts to executives. Blog posts going live. Campaign copy for ads. Social media captions. The tone detector helps adjust writing for different audiences, professional for exec updates versus casual for social content.
Catches typos that would be legitimately embarrassing in high-stakes communications. Missing apostrophe in an exec email? Grammarly flags it. Inconsistent capitalization in ad copy going to 50K people? Fixed before launch. The safety net is worth the subscription cost.
Tracking Campaign Performance
Marketing managers live and die by metrics. Stakeholders want data proving campaigns drive results. Monthly reviews require showing ROI. Performance determines budget allocation for future campaigns.
Google Analytics tracks campaign performance and content metrics across all digital channels. Custom dashboards for weekly reporting show what executives actually care about without drowning them in vanity metrics.
Attribution models show which marketing channels actually drive conversions versus which ones just get credit for being last-click. Email nurtures might assist 80 percent of deals but social gets the last-click attribution. GA data tells the real story.
Campaign UTM parameters track performance by source, medium, and campaign name. Which blog posts drive signups? Which social channels send qualified traffic? Which email campaigns convert? The data informs strategy instead of guessing based on gut feelings.
In a workflow video from October 2024, Angel mentioned GA lives in browser tabs basically 24/7 during active campaigns. The first thing checked every morning, the last thing reviewed before end of day. When stakeholders ask how campaigns are performing, the answer needs to be data-backed and immediate.
Frequently Asked Questions About Angel Zheng's Stack
What productivity apps does Angel Zheng use?
Corporate-focused stack with Notion for campaign management and content calendars. Asana for cross-functional project tracking. Spark Mail to tame email chaos. Slack for immediate team communication. Canva for quick design work. Grammarly for proofreading everything. Google Analytics for campaign metrics. The tools reflect someone managing multiple stakeholders and deadlines in a corporate environment.
What project management tools does Angel Zheng use?
Notion serves as the central hub for all marketing campaigns with database views tracking content from idea to published. Asana handles cross-functional projects involving design, product, and sales teams. Board view for sprints, list view for detailed tasks, timeline view for executive reporting. The combo prevents information silos and keeps everyone aligned on campaign progress.
How does Angel Zheng manage email overload?
Spark Mail's smart inbox separates important stakeholder emails from vendor pitches and internal newsletters automatically. Team collaboration on shared customer inquiries. Scheduled sending for replies drafted after hours but sent during work hours to manage expectations. The features make corporate email chaos actually manageable instead of drowning in hundreds of messages daily.
What marketing tools does Angel Zheng recommend?
Google Analytics for campaign tracking and performance metrics. Canva for quick design assets that don't need dedicated designer resources. Grammarly for proofreading high-stakes communications before they go live. Notion for content calendar management. The stack balances speed with quality when marketing moves fast and stakeholders demand results.
How does Angel Zheng organize marketing campaigns?
Notion database tracks every piece of content from ideation to published. Multiple views filtered by campaign, channel, status, and owner. Templates for campaign briefs, content planning, and meeting notes. Team wikis document processes so knowledge doesn't live in one person's head. Asana timelines show dependencies when campaigns involve multiple teams.
Why does Angel Zheng use both Notion and Asana?
Notion handles content planning and internal marketing workflows. Asana manages cross-functional projects involving design, product, and sales where external teams need visibility. Running both prevents forcing other departments into marketing's preferred tools while maintaining organized campaign management. Corporate environments often require tool flexibility based on team preferences.