Notion Labs has become one of the most talked-about productivity companies in Silicon Valley, and for good reason. The San Francisco-based startup has quietly built an all-in-one workspace that's attracted millions of users worldwide. What started in 2013 as a small team with big ambitions officially launched to the public in 2016, and the company hasn't looked back since.
The growth trajectory is honestly impressive. From a modest user base in its early years, Notion reportedly reached 100 million users by 2026, making it one of the fastest-growing productivity tools in the market. But numbers only tell part of the story. What makes Notion interesting isn't just how many people use it, but how they use it. Students build elaborate study systems, startups run entire companies through custom dashboards, and creators sell templates for thousands of dollars.
This page brings together the most important statistics and metrics about Notion as a company. We've pulled data from funding announcements, traffic analytics, and public statements to give you a clear picture of where Notion stands in the productivity software landscape. These aren't just vanity metrics but real indicators of how the company has grown from a scrappy startup into a billion-dollar business that's reshaping how people work.
Notion User Statistics
Notion's user growth has been remarkable by any standard. The company reportedly hit 100 million users worldwide, though it's worth noting they don't break down how many of those are active versus registered accounts. Industry estimates suggest the daily active user count is substantially lower, probably in the range of 20-30 million users who actually log in regularly.
The growth rate accelerated significantly during the pandemic years. Website traffic tells an interesting story here: Notion's domain attracts over 150 million visits per month according to traffic analysis tools. That's a massive amount of interest, though not all visitors convert to users. The split between free and paid users isn't publicly disclosed, but based on typical SaaS conversion rates and revenue figures, analysts estimate roughly 5-8% of active users pay for premium features.
Geographically, Notion has strong adoption in the United States, followed by significant user bases in Europe and Asia. The platform particularly resonated with students and knowledge workers. University communities have embraced Notion extensively, with some schools even offering institutional licenses. The Notion Made Simple Facebook group alone has grown to over 75,000 members, which gives you a sense of how active the community is around the product.
One metric that stands out is template usage. People are reportedly making over $1 million selling Notion templates and courses, according to reporting from The Information. This cottage industry around Notion content creation demonstrates real engagement that goes beyond casual use. When your users are building businesses around your product, you know you've created something sticky.
Notion Funding and Valuation
Notion's financial journey reflects the broader story of a company that took its time before going big. The company has completed six funding rounds total, with the Series C being the most recent major raise. Sequoia Capital led that Series C round, which is notable given Sequoia's track record with successful tech companies. Having Sequoia's backing gave Notion both capital and credibility in the competitive productivity software market.
The company's valuation reportedly reached $10 billion following their last major funding round, putting them firmly in unicorn territory. To put that in perspective, that's higher than many established software companies and reflects investor confidence in Notion's long-term potential. The exact amount raised across all rounds hasn't been fully disclosed, but estimates suggest total funding exceeds $340 million.
Revenue figures are where things get interesting, and also a bit murky. According to Latka, Notion's annual revenue exceeds $40 million, though some industry analysts suggest the real number could be north of $70 million annually. The company hasn't confirmed exact figures publicly, which is pretty standard for private companies. What we do know is that revenue has been growing year-over-year as the user base expands and more teams adopt paid plans.
Notion's investor list reads like a who's who of tech investing. Naval Ravikant, the AngelList founder, is among the early backers. Index Ventures participated in growth rounds. The diversity of investors, from angel investors to major venture firms, suggests strong conviction in the business model across different stages of growth.
Notion Product Statistics
The Notion product itself has evolved dramatically since launch. The template gallery, which started small, now hosts thousands of templates created by both Notion and the community. These templates cover everything from simple to-do lists to complex project management systems. The variety demonstrates how flexible the platform has become, though it can also be overwhelming for new users.
Integrations are another key metric. Notion's API, which launched in 2021, opened up the platform to third-party developers. Thousands of integrations now connect Notion to other tools like Slack, Google Calendar, and GitHub. The API usage statistics aren't public, but the ecosystem of tools built on top of Notion suggests healthy developer adoption. Browser extensions, automation tools, and specialized apps have emerged to extend Notion's capabilities.
Notion AI represents the company's latest major product evolution. Launched to compete with AI-powered tools, millions of users have reportedly tried Notion AI according to the company's own blog. The AI features include writing assistance, content generation, and data analysis. Adoption has been strong enough that Notion positioned AI as a core part of its product strategy rather than just an add-on feature.
The platform's performance on Product Hunt is worth mentioning. Notion became one of the most upvoted products on Product Hunt ever, which is significant given how many products launch there. That early community support helped fuel organic growth through word-of-mouth and social sharing. The product's aesthetics and customization options made it particularly shareable on platforms like Twitter and Reddit.
Notion Company Information
Notion Labs maintains a relatively lean team compared to its valuation and user base. The exact employee count fluctuates, but the company reportedly has several hundred employees distributed across multiple offices and remote locations. The San Francisco headquarters remains the main hub, though like many tech companies, Notion adopted a more flexible approach to remote work.
Leadership at Notion is headed by CEO Ivan Zhao, who co-founded the company and has been the driving vision behind the product. Akshay Kothari serves as COO and brings serious credentials to the role. He previously created Pulse, a news reader app that LinkedIn acquired, and he worked at LinkedIn before joining Notion. That kind of experience building and scaling products has been valuable as Notion grew.
Company culture at Notion has some quirky touches. Team members reportedly receive a new Lego block for every year they stay at the company, which is the kind of detail that reflects the playful, creative culture the founders wanted to build. The company emphasizes design and craft in both its product and workplace, which resonates with the type of users Notion attracts.
Notion has also invested in community building beyond just the product. The company supports creator programs, educational initiatives, and community-led events. This community-first approach has paid dividends in user loyalty and organic growth.
Notion Growth Timeline
Understanding Notion's trajectory helps contextualize the current statistics. The company's founding story starts in 2013 when Ivan Zhao and Simon Last began working on what would become Notion. The first version actually launched in 2015 but was essentially scrapped because the founders felt it wasn't good enough. That's a pretty bold move for a startup: launching, then starting over.
The version we know today launched in 2016, and growth was initially modest. The team was tiny, operating out of Kyoto, Japan at one point to keep costs down. This lean period forced discipline that shaped the product. By 2018, Notion started gaining real traction, particularly among students and tech workers who spread it through word of mouth.
The pandemic years proved transformative. With remote work becoming standard, demand for collaborative digital workspaces exploded. Notion reportedly saw user growth accelerate dramatically between 2020 and 2022. The Series B funding came in 2020, followed by Series C in 2021, reflecting investor confidence in the growth trajectory.
By 2026, Notion had established itself as one of the major productivity platforms, competing seriously with tools that had decade head starts. The timeline shows a company that prioritized product quality over speed initially, then accelerated once the product-market fit became clear.
Notion Platform Statistics
Notion's platform distribution reveals interesting patterns about how people use the tool. The web app remains the primary interface for most users, which makes sense given Notion's browser-first design philosophy. Desktop apps for Mac and Windows are essentially wrappers around the web experience, though they offer some additional features like offline access.
Mobile usage is substantial but not dominant. The iOS and Android apps handle lighter tasks well, like quick capture and reference, but complex workspace building typically happens on larger screens. App store ratings hover in the 4+ star range across both platforms, though mobile reviews often cite sync issues and complexity as pain points.
The API statistics are harder to pin down since Notion doesn't publish them publicly. However, the ecosystem of third-party tools suggests healthy developer adoption. Zapier lists Notion among its most popular integrations. Automation platforms like Make (formerly Integromat) report significant Notion-related automation usage. Browser extensions for Notion number in the dozens.
Enterprise adoption represents a growing segment. Notion introduced team and enterprise tiers specifically to capture this market. Large organizations including some Fortune 500 companies reportedly use Notion for internal wikis and knowledge management. The exact enterprise customer count isn't disclosed, but job postings for Notion enterprise sales suggest this is a priority growth area.
Notion vs Competitors
Notion operates in a crowded productivity software market, but it's carved out a distinctive position. The most common comparison is to Evernote, which pioneered the digital note-taking category. Where Evernote focused on simple note capture and organization, Notion positioned itself as a more powerful, flexible workspace. Many users migrated from Evernote to Notion specifically because they wanted more structure and customization.
Coda represents Notion's closest competitor in the all-in-one workspace category. Both tools offer databases, documents, and automation features. Coda tends to appeal more to teams focused on workflows and data manipulation, while Notion attracts users who prioritize design and simplicity. The market seems large enough for both to succeed, serving slightly different use cases.
Obsidian offers an interesting contrast as a local-first, markdown-based tool focused on knowledge management. Obsidian users often cite data ownership and linking capabilities as reasons they prefer it over Notion. The competition pushed Notion to improve features like backlinks and offline access. Some users even use both tools for different purposes.
The broader competitive set includes traditional project management tools like Asana and Monday.com, note-taking apps like OneNote, and wikis like Confluence. Notion's strategy has been to position itself as the tool that can replace multiple categories, which resonates with individuals and small teams but becomes more challenging as organizations scale.
Notion Statistics FAQ
How many people use Notion?
Notion reportedly has 100 million users worldwide as of 2026. This figure includes both free and paid users across all platforms. The actual daily active user count is likely lower, probably in the 20-30 million range based on typical engagement patterns for productivity tools.
Is Notion profitable?
Notion hasn't publicly disclosed profitability status. The company generates estimated annual revenue between $40-70 million but also continues to invest heavily in product development, hiring, and growth. Most venture-backed companies at this stage prioritize growth over profitability.
Who owns Notion?
Notion Labs is a privately held company. Co-founders Ivan Zhao and Simon Last maintain significant ownership, along with institutional investors like Sequoia Capital and Index Ventures. Individual investors including Naval Ravikant also hold stakes in the company.
What is Notion's valuation?
Notion reached a reported $10 billion valuation following its most recent major funding round. This makes it one of the most valuable private software companies focused on productivity tools.
The statistics paint a picture of a company that's grown from a small startup into a major player in productivity software. With 100 million reported users, substantial funding, and a $10 billion valuation, Notion has achieved the kind of scale that few software companies reach. The numbers around template sales, community engagement, and product usage suggest this isn't just hype but real adoption by people who've integrated Notion into their daily workflows.